Using Your New Brand Images

There’s nothing I love more than a rebirth, re-launch or refreshed energy into a business. When I work with an entrepreneur for brand images I always ask if there is a rebrand, relaunch or something new coming. Usually there is, that’s why new photos are needed! This was the case with KJ Atlas.

KJ Atlas is a poetic whisperer of energy and the ether. Astrology is the language of nature and KJ has made it her mission to decode its complexities into something useful, meaningful, and practical. She approaches astrology strategically with a background in science, psychology, and health , and has an insatiable curiosity for the human mind.

KJ came to me wanting to capture the new direction of her brand. She was leaving behind the boho, earth tone, goddess photos she had on her site for a bold, rich toned ones incorporating her work of AstroCartography.

We did the thing, in a beautiful studio she rented. With her careful consideration of her wardrobe and props, her vision came to life. KJ began to incorporate her photos and launched a rebrand soon after and I love how it all came out. She gave me a wonderful review too.

KJ Atlas Testimonial

“Karissa went far beyond my expectations and delivered gorgeous photos that carry so much mood and meaning. I am so excited to rebrand and Karissa made it happen. She made me feel comfortable posing and gave excellent gentle direction to help me get the exact results I wanted. I will treasure these photos as a token of the stage of business I am in and a reminder of what joy and expansion there is to come. Thank you for making me feel beautiful and powerful.”

Ways to Use Brand Images

Social Media

  • Content creation: flyer background, talk about an offering, introduce yourself

  • New profile image

  • Hilight covers

Website

  • Hero Images/ Background images

  • Blog posts

  • Sales pages, about pages, every page on your website!

Marketing

  • Promotional material

  • Press/Media Kit

  • E-mail signature

How KJ Used Her Images

Hero images are a great way to incorporate images. These can be pictures of you or detail images.

Detail images tell the whole story and give context to the services you offer.

Background hero image.

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Instagram Live Series: Growing a Personal Brand with BRAND PHOTOGRAPHY

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Types of Branding Photos Every Entrepreneur Needs